tailored pr services
At Sound Bite PR we take the time to get to know your business and objectives and devise a bespoke strategy for you. These are just some of the ways we can help but we’d love to hear from you about your ambitions.
NATIONAL MEDIA RELATIONS
We work with our clients to identify their target audience and tailor our communications accordingly. With extensive experience working with local, national and even international media, we have an unrivalled knowledge of the media you need to be talking to. Our relationships with the UK-wide media will help you find outlets to develop your messages whether that’s in high profile lifestyle media, local and national television and radio, influential blogs, trade publications, news outlets or beyond. From arranging press visits to ensuring your latest news is out there, we have a sound understanding of what’s important and on the agenda.
SOCIAL MEDIA AND INFLUENCERS
We take an integrated approach to communications with PR-led stories designed to work with your other media channels. We can provide full-service social media support, launching your business onto new platforms with frequent and responsive interaction; simply create content designed to complement your own work; or put in place a strategy that will help you manage things effectively in the future. We excel at building up a strong and effective social media following with engaging content using video, photography and working effectively with influencers that reach your target audience.
We are one of the go-to PR agencies for restaurant and hotel launches. We work regularly with the UK’s most respected food and drink reviewers, travel writers and influencers. We have hands-on experience of working in hospitality and it shows. We work effectively with trade media to establish your presence, as well as crucially, getting the word out to potential customers via restaurant reviews, travel outlets, local stakeholders and the food media. If you’re opening a new restaurant or hospitality business or simply have news to shout about, we’re the perfect people to talk to.
EVENTS & LAUNCHES
We love a launch! And we have the tenacity and connections to make sure that yours has impact. From restaurant and hotel launches with a buzz; to trade show product launches; and blogger and influencer events, we’ll deliver an event to get people talking. We can also help set up events as part of a media partnership or brand collaboration to help you reach a new audience.
COPY WRITING & AWARDS
From press releases and newsletters, to getting the tone just right in web copy and marketing collateral, we love putting together slick, professional copy that delivers. We can also put together columns, op-eds, opinion pieces and features in your name that help to give you a platform and get your point across. We can also share your success by writing award entries and, just as importantly, helping you to get the message out following an award win or shortlisting.
With a sound understanding of how the media works and outstanding media relations, we like to work creatively to help you get your messages out. With ideas to suit every budget, we will tell the stories behind your business using opportunistic stunts, visual hooks like video, photography or creative photo-calls. We’ll guide you through what works, being sure to keep the tone in keeping with your objectives.
When we work with you, we become an integral part of your team and really get to know your business. We’re always on hand to give sound advice you can trust. We can advise on how to capitalise on an unexpected opportunity and we can also help you to manage your communications if something goes wrong, providing a reassuring, speedy and effective strategy to guide you through.
We can offer media training, social media training and more to help you and your team understand the PR potential of your business.
As well as creating content and copywriting, we can help boost your digital presence by helping you to create a digital marketing strategy. From Facebook advertising and SEO to Google ad words, we have some practical solutions to help you reach your target audience.
PHOTOGRAPHY AND FILM
They say a picture tells a thousand words: we firmly believe this and work with some of the best photographers and videographers in Scotland to help build your brand and tell your story. We’ll work closely with them and you to create compelling images that we know the media will love and that will provide you with the all important content you need to be seen.