(a) To take or be caught by any bait (The journalist took the bite that Martha & Jessica offered)
(b) To take hold of (the mind, etc.), seize, impress, come home to

“Jessica and Martha have represented Victus Consultancy for the past three years. I have found them to be exceptional to work with. From PR, networking, awareness, new avenues and media both online and in print and in turn new business, they have been instrumental in the positive awareness of my consultancy firm. From a very loose remit this company has delivered month after month and I would have no hesitation in recommending their work to any potential client.”
Andrew Scott
Victus Consultancy
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